![]() ![]() My greatest area of expertise is in designing to evoke feelings. ![]() As soon as I met the people, I was sold –– genuine, kind and excited to do great work with a bend toward social good. “I was hooked by the name ‘Favorite Child,’ then drawn in by the Reverse RFP because I love work with a higher purpose. As the agency continues to refine its design offering, Padilla has been tasked with expanding the creative output and work to make Favorite Child a category “favorite” in design circles. Padilla’s appointment as Vice President, Head of Design is a new role for the agency and underpins the continued evolution of Periscope’s standing design practice, Favorite Child, which launched in July 2022. Most recently serving as EVP, Managing Director at VMLY&R for the past six years, Fonte is an admired leader in innovative thinking across traditional CPG, beverage, shopper marketing, integrated communication, and multicultural marketing. Her past agency work has been recognized by the Effies, Clios, D&AD, The One Show, and Cannes Lions. Having held roles at Leo Burnett and FCB Chicago, Fonte has worked on several programs with Coca-Cola Company, including the Olympics created interactive and AR programs for Molson Coors and launched new brands for Purina. Toss in an unmatched media offering that enables clients to see how their dollars are performing live at any time - it blew me away.” For mid-sized brands in particular that are seeking to break out and are challenged by the number of agencies on their rosters, Periscope has an unmatched toolkit from brand identity and strategic insights to integrated brand engagement that truly surrounds consumers from digital to retail. “Many promise this, but I truly believe Periscope is geared up to deliver, and it’s why I joined. “I was taken in by Periscope’s amazing team and mission to partner with clients and deliver beautiful work that drives brand growth,” said Fonte. At its core, Fonte’s role will be to dig deep to understand the agency’s client business, uncover opportunities to build brands and deliver excellent service support. The announcement was widely speculated after app whispering legend Jane Manchun Wong noted a single line of code within the Twitter app last week.At Periscope, Fonte will focus on advancing the agency’s client partnerships, overseeing integrated marketing and cross-cultural engagement for a broad portfolio of brands including UnitedHealthcare, Bellisio, Minnesota Lottery, PEMCO and more. Now Periscope joins them in the great app resting place in the clouds. That excitement, however, didn't last, and most of those original boom apps eventually died out, including Meerkat, Blab and several others. For a short while, after the arrival of Meerkat, live-streaming was alive, it was a refreshing new spin on social media, which everyone seemed genuinely excited about. Which, as we noted last week, is a little sad. But Periscope itself won't be part of it. Twitter also just signed a new hosting deal with Amazon Web Services to expand its capacity on this front, so definitely, live-streaming will remain within the Twitter app. That could point to new opportunities for Fleets, like a new archive for your Fleets, where your live-streams would also be placed. ![]() The Squad app was immediately shut down after the acquisition, which likely suggests that it will re-appear soon within Twitter, and you would assume that would be within Fleets. ![]()
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